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Research papers

Profitability and the comprehensive view (French)

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968
×

Citation

Therme, J. (1968a, June 15). Profitability and the comprehensive view (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profitability-and-the-comprehensive-view-french-


Research papers

Profitability and the comprehensive view

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968
×

Citation

Therme, J. (1968a, June 15). Profitability and the comprehensive view. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profitability-and-the-comprehensive-view